1. Effects model/ Hypothermic model
2. Gratification model
3. Reception theory
The effects model:
- has an effect or influence on the audience
- usually negative
- audience are always passive to prevent influence
- power lies with the message of the text
- example shrek
- inject messages to the audience
- audience cant resist
- like a drug the audience is addicted
The bobo doll experiment:
- the child copied the older women
- It found that you copy what you see
Frankfurt school
- creating meanings of people
- corporate capitalism and governments
- Prince charming disney character always the top person
- Moster ink the merchandise
- changing with the time, tangled male is a robber
Examples:
- childs play 3- James Bulger (1993)
- Manhunt- Sephfan palkeehr (2004)
- A clockwork orange (1971)
- Severrone- simon Everitt (2006)
They create moral panics a current example is Kevin Webster
The Gratification model:
- Opposite of effect model
- audience is active
- audience uses text, isnt used by the text
- free to reject, use or play with media meanings
- recreate themselves to be like that
Used for:
- Diversion
- escapism
- Pleasure
- Information
- Sexual stimulation
- Comparing relationships and Lifestyles with ones own
No comments:
Post a Comment